About the project

This business video case study concerns a Birmingham business that offers a unique service for business owners. Trust was a very important factor in play here.

The Entrepreneurs Circle is a business growth organisation. As part of their premium offerings, they hold exclusive Mastermind meetings whereby a group of 8 business owners sit around a table working on each other’s businesses. They meet roughly 8-10 times throughout the year to help each other move their businesses forward and pay a premium rate for the service.

To get someone to buy into a premium offering, you need to encourage a level of trust in the buyer that means they see Mastermind as a worthwhile investment for their business. Cue the Entrepreneurs Circle getting in touch with Business Video Experts to produce a Trustimonial® film for them. The results did not disappoint…